The “Believe” spot was the centerpiece of the Halo 3 integrated campaign. Approximately 800 detailed
figurines were created to populate the 30‘x40’ landscape of the diorama.
The idea was simple; If Master Chief was a real hero, how would he be memorialized?
Here is how it was brought to life.
A bunch of people (additional credits below) were involved in bringing this campaign to life.
The end result was a massive, award-winning body of work that, led to Halo 3 being the biggest launch in
entertainment history at the time.
The site allowed viewers to navigate through the entire diorama and watch veteran testimonials and
get information on the battle.
Additional pieces I created include plaques that were installed in public spaces…
An ad for a fictional symphony that ran in the playbills for real musical events and actual US postage stamps.
A lot of people take credit for this campaign. Although many people did contribute individual pieces, here are the people that responsible for the idea and bulk of the work.
My partner and “Believe” copywriter: Mat Bunnell. AD Tim Stier. ECDs Scott Duchon and John Patroulis. Veteran Testimonials: AD Ben Wolan and CW Rick Herrera.